Google Will Screw You If You Have Duplicate Content

Stop Killing Your Rankings with Duplicate Content

5 mins read
Published on February 20th, 2025
Duplicate content warning

What Is Duplicate Content?

Definition

Duplicate content occurs when two or more pages have identical or very similar content.

  • Pages get ignored
  • Wrong page gets ranked
  • Site's authority drops

Why Does Google Hate Duplicate Content?

Algorithm Confusion

Google struggles to determine which page to rank in search results.

Split Ranking Power

Instead of one strong page, you end up with multiple weak ones.

Potential Penalties

Your site might face penalties if content appears to be plagiarized.

How to Check for Duplicate Content

Google Search Method

Quote your content in Google search to find duplicates across the web.

Copyscape Tool

Use Copyscape to scan the web for duplicate versions of your content.

Siteliner Analysis

Find internal duplicates within your own website using Siteliner.

Action Step:Run your site through Siteliner and fix any duplicate content

How to Fix Duplicate Content & Save Your Rankings

Use Canonical Tags

Add canonical tags to tell Google which is the main version of a page.

<link rel="canonical" href="https://yourwebsite.com/main-page-url">

301 Redirects

Redirect duplicate pages to the main version using 301 redirects.

Redirect 301 /duplicate-page https://yourwebsite.com/main-page

Rewrite Similar Content

Create unique content with fresh insights and different formats.

Unique Product Descriptions

Write original product descriptions instead of using manufacturer copy.

Want to fix your duplicate content issues?

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